85% of smartphone clients would rather utilize a mobile application rather than a mobile website? What's more, the most startling detail of all is that even though 33% of mobile sales are made by means of an application, just 10% of retailers really offer one! Contemplating those details, any e-commerce business that is not kidding about expanding sales and acquiring more clients’ needs to develop a mobile application. However, before you dive into developing an application you have to consider a few factors to make a friendly user experience.
- Simple & Organized User Interface:
When designing a user interface (UI) of a mobile application there are two imperative factors you should remember. Right off the bat, the extent of the screen on a mobile device is substantially smaller than that of a desktop or laptop, consequently you are limited to how much content you can show on one screen. Besides, you should design your application so that it’s as simple as possible for your clients to utilize and above all make a purchase. The home screen of your application ought to be as simple as could reasonably be expected and simple for the client to navigate. The home screen should indicate promotions or prominent things.
- Condensed & Constant Navigation:
A desktop screen ordinarily contains a large menu, whereby, you can list all categories, sections and promotions with a smaller screen size you are presently constrained as to how many items you can successfully list. To simplify the discovery procedure for clients you ought to guarantee that your menu is positioned clearly all through the application and that your menu list just contains the most imperative categories & sections. Every menu thing ought to be clearly written and just show one word.
- Evade a Long Signup & Checkout Process:
Users would prefer not to experience the hassle of a long join or checkout process. The reason users are shopping online is for comfort and efficiency, particularly application users. Maintain a strategic distance from extensive procedures for both on mobile applications as users will think that it’s baffling dealing with a long sign up process on such a small screen. Make the procedure easier by enabling clients to join with their favored social network or complete a checkout as a guest. You ought to also keep user information for any future purchases, once users have made a record they ought to have the capacity to log back in with every one of their details saved. As a bonus utilize auto fill for each one of those repetitive tasks.
- Constantly Display a Prominent ‘Add to Cart’ Button:
One of the key things you have to do when a user finds a product they need to purchase is ensure that they can complete the purchase as fast as could be allowed. If they need to make an excessive number of steps, you will more than likely lose the sale.
On product screens, having an always in view and prominent 'purchase now' or 'add to cart' button will make the purchasing experience simpler for the client and will help to enhance your sales.
- Minimize the Number of Images:
The expectations of mobile app users, particularly customers, are that mobile app screens stack in a split second. If they don't, clients will shop somewhere else. It's as simple as that. We as a whole realize that that is just not possible as not everybody has access to super-fast broadband.
A simple method to ensure that your application stacks as fast as possible is to limit the number of profound high-resolution images you utilize per screen. One will be sufficient.
- Relieve Impatience with a Progress Bar:
As specified above, clients don't care for multi-page signup forms, but if your sign up or checkout process ends up being longer than suggested, you should utilize a progress bar to tell your clients precisely how many more screens they need to endure before the procedure is at long last total.
- Allow Users to Favorite Products:
Much the same as in brick stores, clients like to browse before inevitably purchasing something. On your mobile application you can make the browsing procedure enjoyable by giving clients a chance to add products to a "wishlist" or "favorites" section and afterward enable them to revisit their collected list to give them that extra time they have to choose which item to buy.
- Ensure User Data is Secure:
The most important thing that you can accomplish for your clients is ensure that their personal financial data is protected, even if it's at the danger of blowing your development budget or delaying launch.
Spend that little extra time and money in app development that is as secure as could reasonably be expected, your reputation and business truly depends on it. It doesn't make a difference if you offer the best products or have the fastest and most intuitive application, if a client loses confidence in your application, they will stay away for the indefinite future.
Contemplating over those details, any e-Commerce business that is serious about increasing sales and reach, paying little heed to measure, ought to truly consider having a mobile application.
Making a great user experience for your purchasers is basic to your success. So before you dive into developing a mobile application, there are certain key rules and decides that have been uttered by mobile app users that you truly need to know and get it. I've sketched out those key areas above.