Google declared App Indexing, which enables Googlebot to crawl and index content within Android applications and show it in search results, much the same as it accomplishes for websites. This can be a major opportunity to expand exposure for your application and the content inside it. What's more, now's your opportunity to utilize App Indexing further to your good fortune. Finally week's Google I/O Developer's Conference, the organization reported application indexing was growing from a select group of applications to all Android applications.
Utilizing the App Indexing API, you would now be able to enable Google to index profound links inside your application and show the application content in mobile search results. If you have an Android application and a site, you would now be able to connect both through the Google Play Console and Webmaster Tools, giving the correct content at the ideal time in the perfect place.
Here’s How App Indexing Works:
Application indexing uses profound links to index content from applicationsand show it in Google search results. For instance, suppose you look for the film "Titanic" on Google's search application. If you have the IMDB application as of now installed on your Android gadget, in the search results you will see the link to the movie content on the application instead of the website.
What's more, if the application is already on your Android device then you can search for applications inside Google Play rather than to seeking on Google search. Let’s take a look of Google search results for the keywords "Beauty & Wellness Apps"on an Android device:
Why App Indexing is Significant?
Proliferations User Engagement:
The Google's application marketplace is overwhelmed with numerous applications that are battling for downloads with their competitor applications and subsequent to getting downloaded, for user engagement. As indicated by Localytics – about 1 out of 4 downloaded applications is just opened once. Why? Because, play Store even after getting so famous and broadly acknowledged, the vast majority of the Android users still do a Google search for searching anything as opposed to opening a particular application. By utilizing App Indexing, marketers and publishers can make their application content more indexable and effectively open, which thusly, will enhance their engagement rate and bring their users back in Google search.
Fortifies the Importance of App Store Optimization:
With an end goal to bring web and mobile together, Google has ventured out presenting App Indexing. It demonstrates that that it is so imperative to properly upgrade the application title and description, since now through App Indexing, a right content (that incorporates title and description) can enhance the chances of application visibility on the play store. What's more, by right optimization of your application's title and description, you can make your application more discoverable on Google Play Store search and also Google search. By utilizing Google's App Indexing your application can increase extra visibility and can convey a huge smash in downloads.
Along these lines, now to optimize your application's quality add App Indexing in your schedule of application marketing and help your application acquire visibility and downloads. You can discover more information on making your application indexable on Google Developer’s website.